Evgeniy Kiriushin – 1xWager – Taking to the World Glass fight in 52 languages
Established in 2007, 1xBet is a fast-growing company in the sports activities gambling space, with a platform focused on providing the maximum number of events and the best level of localisation.
We swept up with the company’s Mind of Business Development Evgeniy Kiriushin to go over lessons learned in 2017, utilising sponsorship and social mass media opportunities in 2018, and planning for this summer’s FIFA World Glass in Russia.
SBC: What are the biggest lessons learned you have discovered, and what exactly are your key goals for 2018?
EK: On the one hand, the past season for our company ended up being very intense, but on the other hands it turned out to be rich in all kinds of accomplishments and, of course, lessons. As the most important thing, our technique for making a bookmaker product with the maximum number of events, markets, and the highest odds has been worthwhile.
We understand that we arranged a very higher level for the whole bookmaker companies’ market and, first, for ourselves. It is not easy to offer bets on so many occasions in sports and live sections at such odds. I could say more; for most present bookmakers this is merely beyond their power. However, we have learnt (and the this past year only confirms it) that we need to provide customers only the best thing.
In many ways, our product is actually unique and is developing with an unprecedented rate. I think that’s why users from all over the world choose our bookmaker company with increasing regularity.
The second important lesson for our company was internet sporları kumar that by making a high-quality bookmaker product, you become interesting not and then common users, but also to partners who are ready to build their business in this field. This season, we noticed a great interest inside our platform, so we have seriously considered the introduction of an unbiased b2b direction.
SBC: The World Cup is defined to provide a key battleground for bookmakers in 2018; considering that your system has been translated in 49 languages, do you consider localisation will be a stand out feature for 1xWager?
EK: The World Glass is a substantial event for any bookmaker company. Especially when it takes put in place a country what your location is the number one at the marketplace. I think that people are ready because of this event and appearance forward to serious development and attracting a huge number of users from all around the globe.
Of course, now the actual fact that our platform is translated into 49 dialects (at the start of 2018 there will be 52 of them already), we have 24/7 support in 27 dialects, it distinguishes us from rivals. I can say that no bookmaker company can boast such lots of localizations and this degree of service. Undoubtedly, this is an exceptional feature of the platform, which will help us to build up success further.
SBC: You have positioned great focus on offering more payment types and currencies than your competition; how important is it to appeal to different deposit and drawback preferences, particularly in the big CIS regions?
EK: Steady and different payment methods are essential parts of the service of any bookmaker company. And the more of these – the more convenient it is for the user in virtually any market. Nowadays, we also surpass any competitor at the number of integrated payment systems.
We are always ready to offer the maximum amount of solutions to deposit an account and withdraw for customers in any market. We consider this to be part of our global strategy; if in some place on the planet customers want to pay with rocks or shells, we are the first to provide customers with this service. By the way, we will also be the first to open a bookmaker office on the Moon and Mars.
SBC: How will you effectively utilise your sponsorship of La Liga to market 1xWager products ahead of next summer months’s showpiece event?
EK: Next yr, we’ve very serious plans to activate sponsorships with La Liga, Serie A. We discuss new sponsorship contracts with the English Premier Little league and a number of championships in Africa and Latin America. We promise you many surprises. As for the time of the 2018 World Cup, we will certainly form our marketing activities taking this event into account.
SBC: Social media has been earmarked as a key component of World Glass promotion; is there a plan set up for 1xBet in this field?
EK: Of course, yes. As you can plainly see, 1xWager is very mixed up in online marketing area. We spend plenty of money and effort on promotion using all popular networks and sites. Unfortunately, the possibilities of SMM-promotion for bookmakers are very limited in comparison with other styles of business. However, our company will use any opportunities in this area.